Are you losing sales because of boring, hard-to-read menu boards?

Typical Menu Boards….and they wonder why their business is struggling. Scroll to the bottom of the page to see what menu boards COULD – and SHOULD, look like.

All the advertising, signage, and interior decor in the world will FALL FLAT if your point of purchase menu boards fail.

You’ll never really know the full potential of your business with poorly designed wall menu boards. It’s crazy how common it is for business owners to invest many thousands of dollars and countless hours into their business and then cheap out on their menu board system. It’s like making a 4-course gourmet meal and tossing it in a blender just before serving.


Imagine if you could have wall menus that:

  • ENTICE your customers to purchase more food
  • CUSTOM FIT to your space like a glove
  • Become a DYNAMIC FOCAL POINT of attention
  • STREAMLINE and speed up the customer  experience
  • Add UNIQUENESS to your business

Character&Co menu boards get much more attention than digital menus – with none of the technical problems.

Plus, they add far more personality than digital menu boards (which generally end up being  ignored, not to mention the technical problems). We’ve even had customers swap out their ‘new, modern’ corporate style digital menus in favor of our handcrafted ones. 

Our custom menu boards are a perfect blending of form and function. Beauty and brains. They are CUSTOM MADE THE WAY YOU WANT THEM, GORGEOUS, UNIQUE, CHANGEABLE, CLEANABLE….

And they will make a lot more sales.

Sure, you can handwrite your menu on a chalk or dry erase board….but seriously….seriously?!  Yes, we know your cousin may be pretty crafty and there may be a site online  that makes restaurant menu boards cheap. But do you really want your business to scream ‘unprofessional and low budget?!’

And yes, we know that your meat or soda provider will give you a free menu board. Can you get any more typical and boring than those? (Answer: No, you cannot.)

Your menu boards should be UNIQUE and APPETIZING.

Character&Co. custom designed menu boards will be show-stopping focal points in your business. You won’t look like every other cookie cutter business in town. Your business won’t have that cold, corporate feel that digital menus produce. Your menus won’t look cheap and predictable. Your business will have artistic charm and vibrancy that sets you apart.

Our process is super easy, relaxed and friendly.

Maybe you’re not exactly sure how you want them to look. Not a problem! You’ll work one on one with a talented and experienced designer with nearly 30 years expertise. We’ll give you options and welcome suggestions. The designs will be superimposed onto your location photos so that you see how the boards will look when installed. You’ll get the time and personal attention you need to feel comfortable.

Character&Co is a small company and you’ll work directly with the artist. There is no pressure. You’ll send us your menu and leave the rest to us. We can design menus to suit YOUR taste and style.

We’ll make sure you are 100% completely satisfied

Our customers have often said that our premium menu boards were the best investment in their business that they had made. And 97% of those that open additional locations, use Character&Co. again.

We have been making one-of-a-kind menu boards for 28 years.

We have a reputation in the Northeast as THE #1 Custom Menu Board design company. We’ve been witness to the incredible sales transformation that they bring to a business.  We are happy to offer a long list of references should you be interested in speaking with our past customers and getting their opinion.

Don’t risk losing your business

As a business owner, you’ve worked hard. You’ve taken risks and sacrificed much. There is a lot at stake. Don’t let your business fail because your menu boards are not doing what they are supposed to do.

Your menu boards should be SELLING FOR YOU 24/7

They should be more like skilled sales reps than technical manuals.

Make sure they do their job! You cannot AFFORD to settle for subpar menu boards any longer. Business owners have told us sales go up 30-44% within the first month after hanging their Character&Co. menu boards. Items start selling that had been stagnant and the line moves along much faster.

Sales go up 30-44% within the first month…

OMG…what wonderful reactions we’re getting from our customers after we hung our new menu boards Thursday night!!! One long time customer stopped dead in his tracks when he walked in the front door Friday morning and yelled out “WHOOAAAAA!!!!”


Nothing but compliments, compliments and more compliments are coming from everyone…they almost didn’t notice the slight price increases that we made.


Thank you so much from the bottom of our hearts for transforming our tired, hum-drum counter area into an absolute showplace. We kept running out of avocados over the weekend from all the people who added them to their orders after saying again and again, “I didn’t know you had avocados.”

Bagel Nosh, Santa Monica CA

We work with any kind of business.

We have worked with ALL SORTS OF BUSINESSES from small mom & pops, to hospitals, schools, and large supermarket chains. We work with delis, bakeries, bagel shops, pizzerias, ice cream parlors, candy stores, food trucks….

We are not a large company with mass produced items. Every project we take on is custom made and one- of-a-kind. Therefore, we schedule a limited amount of new clients each year. Do not delay in contacting us or you may miss the opportunity to work with us.

We welcome you to look through this menu board gallery. These are just a few examples to give you some ideas…

Custom menu board for Middle Eastern Restaurant
Custom Menu Board for Bob's Beans - Nitrofusions!
Custom menu boards for bagel shop